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                                              Columbia,  South Carolina
                                                                             
 
Columbia is one of the 315 metropolitan areas in the United States. Its 1996
  population of 497,671 ranked 98th in the nation.                            
                                                                             
PER CAPITA PERSONAL INCOME                                                    
  In 1996, Columbia had a per capita personal income (PCPI) of $22,529. This 
  PCPI ranked 137th in the United States and was 92 percent of the national   
  average, $24,436. The 1996 PCPI reflected an increase of 4.7 percent from   
  1995. The 1995-96 national change was 4.6 percent.                          
                                                                             
TOTAL PERSONAL INCOME                                                         
  In 1996, Columbia had a total personal income (TPI) of $11,212,217*.  This  
  TPI ranked 98th in the United States. The 1996 TPI reflected an increase of
  6.2 percent from 1995. The 1995-96 national change was 5.6 percent.         
                                                                             
COMPONENTS OF TOTAL PERSONAL INCOME                                           
  Total personal income (TPI) includes the earnings (wages and salaries, other
  labor income, and proprietors' income); dividends, interest, and rent; and 
  transfer payments received by the residents of Columbia.  In 1996, earnings
  were 69.5 percent of TPI; dividends, interest, and rent were 14.4 percent; 
  and transfer payments were 16.2 percent. From 1995 to 1996, earnings        
  increased 6.2 percent; dividends, interest, and rent increased 6.0 percent;
  and transfer payments increased 6.5 percent.                                
                                                                             
EARNINGS BY INDUSTRY                                                          
  Earnings of persons employed in Columbia increased from $8,138,021* in 1995
  to $8,662,118* in 1996, an increase of 6.4 percent.  The largest industries
  in 1996 were services, 24.1 percent of earnings; state and local government,
  19.1 percent; and retail trade, 10.0 percent.  Of the industries that       
  accounted for at least 5 percent of earnings in 1996, the slowest growing   
  from 1995 to 1996 was nondurable goods manufacturing (6.1 percent of        
  earnings in 1996), which decreased 1.9 percent; the fastest was             
  construction (5.7 percent of earnings in 1996), which increased 14.3      
  percent.                                                                   
                                           

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P. O. Box 487
Tomahawk, WI  54487

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© January 2000