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                                             Columbia, South Carolina                             
                                                                             
  C
olumbia is one of the 315 metropolitan areas in the United States. Its 1996
  population of 497,671 ranked 98th in the nation.                            
                                                                             
PER CAPITA PERSONAL INCOME                                                    
  In 1996, Columbia had a per capita personal income (PCPI) of $22,529. This 
  PCPI ranked 137th in the United States and was 92 percent of the national   
  average, $24,436. In 1986, the PCPI of Columbia was $13,604 and ranked 170th
  in the United States. The average annual growth rate of PCPI over the past 
  10 years was 5.2 percent. The average annual growth rate for the nation was
  4.9 percent.                                                                
                                                                             
TOTAL PERSONAL INCOME                                                         
  In 1996, Columbia had a total personal income (TPI) of $11,212,217*.  This  
  TPI ranked 98th in the United States. In 1986, the TPI of Columbia was      
  $5,938,928* and ranked 103rd in the United States. The average annual growth
  rate of TPI over the past 10 years was 6.6 percent. The average annual      
  growth rate for the nation was 5.9 percent.                                 
                                                                             
COMPONENTS OF TOTAL PERSONAL INCOME                                           
  Total personal income (TPI) includes the earnings (wages and salaries, other
  labor income, and proprietors' income); dividends, interest, and rent; and 
  transfer payments received by the residents of Columbia.  In 1996, earnings
  were 69.5 percent of TPI (compared with 73.0 percent in 1986); dividends,   
  interest, and rent were 14.4 percent (compared with 13.8 percent in 1986); 
  and transfer payments were 16.2 percent (compared with 13.2 percent in      
  1986). From 1986 to 1996, earnings increased on average 6.0 percent each    
  year; dividends, interest, and rent increased on average 7.0 percent; and   
  transfer payments increased on average 8.7 percent.                         
                                                                             
EARNINGS BY INDUSTRY                                                          
  Earnings of persons employed in Columbia increased from $4,823,228* in 1986   to $8,662,118* in 1996, an average annual growth rate of 6.0 percent. The    largest industries in 1996 were services, 24.1 percent of earnings; state   
  and local government, 19.1 percent; and retail trade, 10.0 percent.  In     
  1986, the largest industries were state and local government, 19.6 percent 
  of earnings; services, 18.5 percent; and retail trade, 9.9 percent.  Of the
  industries that accounted for at least 5 percent of earnings in 1996, the   
  slowest growing from 1986 to 1996 was durable goods manufacturing (5.1      
  percent of earnings in 1996), which increased at an average annual rate of 
  2.4 percent; the fastest was services, which increased at an average annual
  rate of 8.9 percent.                     

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Tomahawk, WI  54487

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© January 2000