McCluskey & Associates Community Profiles User Services

McCluskey & Associates - Community Profiles

Services

McCluskey & Associates' Community Profiles is a full service Geographic Information Systems (GIS) company that offers wide range of specialized services to the business community beyond our data products. These services include customized database development, site selection and target marketing, market area identification, customer tracking, statistical analysis, customized mapping, geographic information systems (GIS) requirements analysis, GIS training, and web site development. Examine our case study for the penetration of the life insurance market in Marathon County, Wisconsin.

Customized Database Development: Customized databases can be developed for any geography on virtually any user identified need. We specialize in the development of consumer expenditure databases at the block group, census tract, and zip code levels as well as local business patterns databases at the zip code and county levels. Several options are available including the use of cross-tabulated data. Databases can be delivered in dBase, Microsoft Access, Excel, or ASIII text formats. These databases are compatible with most GIS software. For more information, contact us at Community Profiles' user services.

Site Selection and Target Marketing: The potential for expanding your business by knowing the demographic, social, economic, and consumer expenditure characteristics for any potential business site or market are essential keys to successful business development. We can assist you in determining the most appropriate location of an enterprise or market campaign by offering detailed analyse of any given areas market potential based upon criteria provided by our clients. For more information, contact us at Community Profiles' user services.

Market Area Identification: Provide us a list of your customers and will generate a precise geography of your current market area as well as providing you with any demographic and potential sales information that you may require. Maps and associated databases can be delivered in either a paper or digital format. For more information, contact us at Community Profiles' user services.

Competition Mapping: Where are your competitors? How are they impacting your business? Knowledge of the location of other business that offer services similar to your own is essential to success in a highly competitive marketplace. Through our mapping services and associated databases, we will provide you with the information about your competition that you require. Maps and associated databases can be delivered in either a paper or digital format. For more information, contact us at Community Profiles' user services.

Customer Tracking: How are the locations of your customers changing over time? By using customer tracking, you can see at a glance how your market area is expanding or shrinking as well as evaluating the effectiveness of your marketing and advertising campaigns. Maps and associated databases can be delivered in either a paper or digital format. For more information, contact us at Community Profiles' user services.

Statistical Analysis: Simple descriptive statistics or bivariate and multivariate statistics to test or model your companies performance can be provided to you. Using either user specified data or data from our databases, highly detailed analyses can be provided to you. Our analyses are custom designed to meet your needs. For more information, contact us at Community Profiles' user services.

Customized Mapping: The visualization of your geographic information through the use of customized maps that are specifically designed with your needs in mind can significantly enhance your decision making capabilities. Spatial patterns and trends can be easily identified. Market strategies and sales territories can be efficiently developed. Let us custom map any of the geographies and variables identified in our databases for you upon request. Maps can be provided in paper or digital formats. For more information, contact us at Community Profiles' user services.

GIS Requirements Analysis: Put the power of Geographic Information Systems to work in your company. The first step in implementing a GIS is determining your requirements, including: data needs, hardware needs, software needs, and organizational structure. For more information, contact us at Community Profiles' user services.

GIS Training: We offer in-house training of your employees on numerous GIS platforms. For more information, contact us at Community Profiles' user services.

Web Site Development: The potential for the e-commerce is expanding explosively. We specialize in the construction and maintenance of geographically oriented web sites. For more information, contact us at Community Profiles' user services.

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